Did I just get your attention? Sure I did! And I didn’t even have to be dirty in doing so… Anyway, this blog post is about why to just say no to overfriending.
Overfriending is a new term I made up because I am awesome, but you know exactly what it means. Heck, everyone overfriends sometimes. The point I am making here is to not do it ever again. You see when I first started using social media sites such as Facebook, Linkedin and Twitter; I made it my goal to make at least ten “friends” every two days.
Now that sounds cool! The more "friends" the better! Because the more "friends" I make the more books I am going to sell, right! Heck no. You want to know why I keep putting friends in quotes? You know why, come on! You know!
I have found more success with selling to my social media acquaintances when they have found me and asked to join my network. It is better to market yourself through the social media sites and have them come to you.
Now an intelligent argument supporting overfriending would be that book marketing is a numbers game. Well, I don’t think so, but you can keep on truckin’ that way if you’d like. Even though Facebook does have a 5,000 friend limit per account you can be clever and open up an author fan page, which has no limit whatsoever. But… I still think you won’t get the results that you want. Intelligent book marketing will make you happier in the long run.
I for one have over 800 F-pals on FB, about 156 professional buds on Linkedin and over 80 Twitiots on Twitter and I have found that those number are way too high. I use only 10 percent for book marketing and networking. The rest are for what then?
I sure am talking tough, but I am not going to just delete anyone from my social media networks. You shouldn’t either. All I am saying is that it is important to understand who you are marketing your writing to. Just going out there and grabbing social media connections is not an intelligent book marketing strategy, it is quite frankly a waste of time.
I am more aggressive with sharing my blog posts, book links, book descriptions and book covers through popular social media sites. That way people can find me and those are the ones who are more likely to buy my work and be my friends. Damn, I am shallow.