How to make an ebook that sells, start with the cover

A best seller in the making
People judge a book by its cover, is the correct saying when you make an ebook. I have found out the hard way, that it is not enough to write an ebook that is riveting, you have to make it look riveting as well. 

I feel that most people get caught up in the formatting of the manuscript, they forget to spend more time and, if needed, money on a professional ebook cover. Don't get me wrong. Formatting the manuscript is very important, after all, it translates into customer experience. But to sell an ebook well, you need to have a cover that catches the eye and keeps it there long enough that the prospect wants to read the book's description. 

Formatting a manuscript for an ebook deals with customer retention. Once someone purchases your ebook, they will spend more time with its format and if its sloppy you will get alot of bad reviews or even worse, returns. However, to even get people to consider buying your ebook, you need to have a cover that shows nothing but professionalism. 

So ask yourself these questions: Can you draw? No really, I don't mean stick figures. How are you around a digital camera? Do you have quality graphic design software and you know how to use it?

Let's say you are talented with drawing and also with using a digital camera. So you have the option of either drawing an epic battle scene from your ebook or you can take an intriguing photograph that captures the symbolism of your ebook's theme. Lucky you! I am jealous. However, if you don't know how to use graphic design software then that is a very serious problem. 

Don't fret if you are not a graphic artist. You can hire one. And if you do and they are good enough, then you won't even need to worry about providing your own art, but I recommend it. You would do this so they would have the best idea of what you want. If you cannot supply your own art, I still feel that you need to write a blurb of what you want the cover to show and send that to the graphic artist. 

Of course hiring a graphic artist to help with your ebook publication is the easiest step, but it is the most expensive. A graphic artist can range from $40 to a couple hundred. Price should never be the most important factor when choosing a graphic artist! Easier said then done, I know. But the determining factor should be their artistic style. You need to make sure their artistic style is what you are looking for. If the graphic artist doesn't have a portfolio to show their clients, I would recommend taking your business elsewhere. You don't want to spend money on an ebook cover and be horribly shocked on what you get in return. 




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